This includes not only a suitable cover photo and the individual greeting but also CTAs customer reviews and content are adapted to the target customer. ABM example optimizely BillingTree sends encrypted suitcases Since mass mailings simply did not lead to the desired success and the decision-makers failed the payment provider BillingTree decided to select the top prospects and send them a suitcase secured with a combination lock - without the number combination. Anyone who managed to open it was rewarded with an Amazon voucher and a video pitch. ABM example Billingtree Source: Intridea relies on classic media The Intridea agency proves that account-based marketing is not only possible with technological support.

To attract Ogilvy & Mather she placed her message on a classic billboard which was located directly in front of the target account's office. With every look out of the window the decision-makers were directly confronted with the message. Extra: Vidyard Latest Mailing Database personalize Christmas video One last example on the side since there was no direct intention to sell behind it. Vidyard was actually looking for a way to differentiate its Christmas message from other companies so it launched a campaign with a personalized Christmas video that skyrocketed email open rates and click-through rates showing what One-to-One - Marketing can effect.

Conclusion: Be sure to try account-based marketing! Now you have an overview of the many possibilities and advantages of the ABM. What are you waiting for? Get higher conversion rates and ROIs with your own individual campaigns for your accounts. ABM will also bring your teams closer together because everyone benefits and has to pull together. If you're not sure where to start check out our Steps to Get Started with Account Based Marketing checklist. There is one – that one perfect customer where everything just fits. Industry turnover number of employees and so on. You would love to clone this customer wouldn't you? What if we told you It works.