What sounds like science fiction is ceasing to be fiction and becoming science. We have to be prepared to live two realities. that of the real world in which we live, with our defects and our virtues, and that of the virtual world, where we will enter when we want or we have to because of work or because we have met someone, in the one in which we will interact with other people and programs let's not forget how artificial intelligence is advancing and we will live and consume experiences different from those of the real world,surely much more idealized and personalized according to our tastes, but with a very important element to take into account, unlike current video games.
In which when you re-enter everything is in the same place that you left it, the metaverse will evolve these you in or not, so that when you go back in, things will be different, just like in real life when you go back to a place you haven't visited for a long time. Imagine the Latest Mailing Database power that all this can bring from a marketing point of view, the possibilities are limitless. It is what we call marketing 3.0. Index of contents How did we get to marketing 3.0? Who is behind the metaverse? How will the metaverse change us? In what areas can we benefit? And the big question, where do we start? How did we get to marketing 3.0? We went from marketing 1.0 of the 50s, where marketing and advertising were unidirectional, and the client received advertising impacts regardless of their needs, to marketing 2.0 that came with the internet and the collection of data and pixels.
Where companies already begin to customize advertising and marketing based on browsing behavior and habits. But with the metaverse comes marketing 3.0, where the data is merged with the result, where we can carry out marketing based on fully immersive experiences that seek both user satisfaction and their conversion into a customer or sale. Welcome to the ultimate 1-on-1 marketing. Via. grayscale investment Who is behind the metaverse? Facebook is the spearhead of this evolution, but it is only one of the projects that exist. It may be that in the future there will be more metaverse projects beyond that of Facebook. Microsoft, supported by its Mesh solution , is already entering this world, just like Apple and Google, who also have it on their horizon.