Partially standardized or non-standardized. of the content of the relevant question and the assigned survey strategy, the form of the question and the corresponding answer options must be decided. We also always work closely with you during this step to coordinate the final questionnaire. The German Marketing Institute conducts secondary research using existing data and conducts primary research through targeted and systematic collection of research data. Data collection in market research After the development of the research design design phase.
The so-called fieldwork is carried out, where we organize and carry out the actual data collection according to the survey plan. Various data collection methods provide a large amount of independent information. In market research, the research phase is often the whatsapp mobile number list most time-consuming. On average, on-site work requires more than the available hours. Therefore, plan the timing of the investigation phase as accurately as possible in advance. In the case of telephone and personal interviews, we are guided by the number and average duration of planned interviews. In the case of written and online surveys, the duration of the survey phase is determined by defining a submission or return date, thus allowing a certain amount of time for any follow-up.
Secondary research If data are used to obtain information already available at an earlier point in time and for other similar purposes, it is secondary research. Such data collection includes the search, collection, processing and evaluation of existing data from all aspects of the problem at hand. Since in this case no new data is collected through surveys etc., but instead the collection of information is limited to the analysis of existing data, the term desk research has become synonymous. Both internal and external resources are used for secondary research. Internal sources can be documents from cost and performance accounting, production and storage statistics, complaints systems or your companys target groups and database management systems. External sources of information could be, for example, official statistics, specialist literature and the Internet, checked for current issues.