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Good keyword lists. "Why worry if google doesn't honor brazil phone number list exact match keywords anyway?" we could say. But an overreliance on these automations can be risky. Consider that google periodically changes its algorithms and thresholds. This means that what is considered "Same meaning" today may not be tomorrow. Another brazil phone number list risk is that conversion tracking may be interrupted or bad data may enter the system due to technical issues such as landing page failure. Automations depend on good data to make good decisions and even the best ppc experts. Cannot 100% guarantee that their data will always brazil phone number list be good. There are too many external factors and other actors involved. Only by explicitly telling google which queries you want your ad to show for, and which ones are unlikely to lead to a high-quality lead, can you provide a level of security against the aforementioned issues. .As part of brazil phone number list day-to-day query management, which I think is still an important task despite all of google's automations, once you've identified a great new keyword in a search terms report, it might be a good idea to add it as a keyword for you to win. You don't have to depend on continued traffic for brazil phone number list that important search term and hope google's machine learning keeps guessing it's relevant. Even better, by adding it in a skag with an ad written just for that term, its qs can be improved and it can achieve a higher ad rank than when it triggered ads as a close variant matching brazil phone number list another keyword.Skags also need rsathe goal of a skag has always been to drive better.